1-The Basics: (February 19)
The advantages/disadvantages.
Are you entrepreneur material?
New business trends.
Why do so many businesses fail?
Structuring your business.

2-Market Research: (February 26)
Defining your business objective.
How to target your customers.
A step-by-step plan to collect secondary research.
Tips on conducting primary research.

3-The Business Plan: (March 4)
Contents of the business plan.
The key financial statements.
Setting goals and objectives.

4-Taxes, Licenses, & Finances: (March 11)
Acquiring a business license.
Taxation/government regulations.
Protecting your business idea.
Where to get financing.

5-Advertising, Public Relations, & GREAT Customer Service: (March 18)
Develop an annual marketing plan.
What advertising is best for you?
How to write a press release.